The networking character as well as the idea of collaborative cohesion is also reflected in the logo. The letters of the logo flow into each other and hold together. This conveys a profound idea of partnership: Together we are more, together strengths can be complemented and weaknesses can be eradicated. The technological gap is therefore also symbolically closed in the logo.
In addition to the logo, dryven developed a holistic branding and designed and developed the website of the Digital Makers Hub. Hand-drawn elements as well as warm beige tones, which put the human being in the foreground, who should always be at the center of the advancing digitalization, are combined with clear forms and structures. This interplay also stands for the merging of SMEs and Digital Makers pushed by the Digital Makers Hub.
